The ultimate goal of the NoTube project was to develop a flexible end-to-end technical architecture, through innovative use of open Web standards and semantics, for the personalised creation, distribution and consumption of TV content.
The project focused on connecting TV and Web content through Linked Open Data to enhance the TV experience, for example by recommending programmes of interest to the user, including personalised advertisements. It also aimed to ‘put the user back in the driving seat’ by connecting personal data which is currently distributed in multiple applications, and giving users full control over it.
NoTube aimed to help open up the traditionally ‘closed’ broadcasting environment through the Web’s ability to link things together, and by applying the Web’s Open Source, open data culture.
To create the links between TV content and the Web, the project used several diverse technologies including: alignment of existing vocabularies and thesauri, interoperability of content metadata, user profiling, content filtering and recommendations, metadata enrichment, reasoning on Linked Data, and automatic adaptation to context and devices, ranging from large flat screen TVs to small mobile phones.
The project was also interested in connecting passive user activities related to the TV (such as watching a specific programme) with dynamic user activities taking place in the Social Web, such as the rating, tagging, and sharing of TV programmes. As such, the project investigated ways of re-using and integrating Social Web data with the TV experience.
Read more about the project.