Why is this of interest to NoTube?
NoTube is interested in the delivery of the most appropriate content, including advertisements, which is relevant both to the context (e.g. time and the location) and the device being used to display the content (e.g. set-top box, laptop, PC, smartphone, tablet). The project proposes that such context-awareness produces greater satisfaction in TV viewers.
What NoTube has done so far in this area
As part of the Personalised TV Guide and adaptive ads showcase, NoTube is investigating ways of:
- Specifying a metadata schema for describing and classifying ads.
- Delivering advertisements on the basis of user profiles, context (e.g. time, location, platform), activity (e.g. traveling) and the control interface of the user’s device (e.g. mobile).
- One strand of work in NoTube deals with audio/visual analysis of video content. Loudness harmonisation of video clips, and visual detection of regions of interest is used to guide ad placement.
Find out more: See the Things to use section of this site
Who’s involved? Stoneroos Interactive Television B.V, Institut fuer Rundfunktechnik GmbH, Korea Telecom and Thomson Video Networks, in collaboration with other project partners.
Interested in collaborating with NoTube? Drop us a line and sign-up to our public mailing list (public-notube@few.vu.nl).
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